Emal at Dubai Aluminium April 2011

Aluminium is a global exhibition occurring once every two years in Dubai, it highlights the most important achievements and launches in the field of Aluminium. 

This year Pico Dubai handled the Platinum Sponsor of the show - Emirates Aluminium (EMAL) which is a hi-tech aluminium smelter in the Emirate of Abu Dhabi. The 5.7 billion USD development has made history by being one of the largest Greenfield aluminium smelter ever built.  It is one of the largest industrial projects in the UAE outside the oil and gas sector and is key part of Abu Dhabi’s industrialization and diversification strategy.

Pico won the project for their 225sqmt exhibition stand at Dubai Aluminium exhibition by incorporating modern technology with traditional taste.  The clean white stand with subtle colors incorporated from their CI guide, highlighted their green initiatives and advancements while showcasing their impressive product samples.  The use of a massive touch screen and LCD displays incorporated their movement to advance technology. 

The opening Sheikh visited the stand twice!  The clients were more than pleased with Pico’s performance and workmanship and since have been inviting Pico to work on further projects with them ranging from kiosks to corporate events. 

Department of Tourism and Commerce Marketing (DTCM) at GIBTM 2011

The Department of Tourism & Commerce Marketing (DTCM)’s mission is “to position Dubai as the leading tourism destination and commercial hub in the world.” Considering such objective, Pico managed to secure the design and build of DTCM’s 388sqm exhibition stand successfully.

DTCM has been actively participating in Gulf International Business Travel Mart (GIBTM) for the past five years. It has been three years now that Pico has been working with DTCM.

With each year, Pico comes up with a trendier design approach, outstanding production quality and unmatched client servicing.

Messe Berlin hosted world’s leading travel trade, International Tourism Bourse (ITB) on 9-13 March 2011 in Berlin. The Department of Tourism and Commerce Marketing (DTCM) has established a remarkable presence in the show with 87 co-participants in a double-decker stand spanning 528 square metres.

Dubai is one of the largest tourism markets in the world and has positioned itself as a successful all-year-round destination. The increasing number of visitors from all over the world and, in particular, from Germany has underlined Dubai’s efforts to become the world’s leading tourism destination. This is Dubai’s 22nd consecutive participation.

Pico Dubai, for the first time has designed and built DTCM’s stand. The stand’s design philosophy was to mix modern with traditional Dubai.

With its alluring presence across the world, the Breadstory chain of branded bakery outlets now has added its tantalizing masterpieces to the UAE’s culinary culture.

A concept from Malaysia, BreadStory has opened its fourth branch in Dubai. Pico has been commissioned to design and build the shop. With over 200 delectable varieties ranging from pastry to desserts, biscuits to cakes, BreadStory is popping up more branches to satisfy their patrons.

Get it all served sweet, hot or salty, and grab the gorgeous foodie experience! Pico is now aiming for BreadStory's fifth branch!!!

Hospital build write up for TRUMPF 2011

Hospital Build Middle East 2011 was another hugely successful show, with more exhibitors than ever before covering 4,000sqm of exhibition floor space, an estimated 4,500+ visitors, as well as more than 600 conference delegates.

Pico Dubai designed and built the most prominent exhibition stand in the entire show: Trumpf Middle East, the leading German company which develops and produces innovative solutions for Hospital operating rooms.

Shanghai World Expo 2010Pico Turns Expo Dreams to Realities

Showcasing everything from scientific and technological breakthroughs to cultural and economic developments, expos have long provided a vital platform for the exchange of ideas and future plans. As China’s first ever major expo, Shanghai World Expo 2010 will host some 200 national and sponsor pavilions and attract some 70,000,000 visitors from around the world. Pico first contributed its fully-fledged experiential marketing expertise to Vancouver’s world exposition of 1986. At Shanghai, we will once again demonstrate our unmatched expertise in leveraging outstanding global experience and strong local foundations in key commercial hubs. In addition to creating 38 pavilions, Pico and MP International are appointed as the professional exhibition planning and management for the Urban Best Practice Area (UBPA) Central Zone. Pico also handles operation and facility management for 25 pavilions.
Shanghai, China

Mubadala at Al Ain Airshow & Abu Dhabi Golf Championship

After the hugely impressive image and ambience Pico created for its Mubadala Hospitality Chalet at the Dubai Airshow, Mubadala had no hesitation in commissioning us for their hospitality chalet at the Al Ain Aerobatic Show. Asked to produce interiors for one of the client’s prefabricated chalets, our designers chose a distinctive white with contrasting blue lights. TDIC was yet another Abu Dhabi government body that made use of our proven chalet expertise. Our design for this client boasted a playful allure and incorporated an eye-catching aeroplane. TDIC is no stranger to our chalet capabilities, having regularly used us for the annual Abu Dhabi Golf Championship. The January 2010 event was no exception.  “We are extremely impressed with Pico’s overall designs and services”, said Ms. Nina Assad, Marketing of TDIC, of our design for the 2010 TDIC chalet at the Abu Dhabi Golf Championship.

For its recent retail expansion, major UAE telecom provider, Etisalat, tested Pico’s turnkey interior fit-out capabilities to the limit. Our team’s curved wall design was inspired by the fluidity of the client’s logo. Enlivened with unexpected LED ceiling-mounted lights, the curved design created a playful environment in which shoppers were liberated from conventional boundaries. Our aesthetically appealing design’s primary aim was to deliver on the client’s promise of enabling users to communicate with the world by leveraging Etisalat’s unique “Reach Your World” brand promise. Pico has already completed three Etisalat outlets at Mirdiff City Centre, Arabian Plaza and Al Hawra mall Ras Al Khaimah, and a number of additional stores are now nearing completion.

Dubai, UAE

The world’s premier forum for sustainable future energy specialists, the World Future Energy Summit (WFES) has been described by the New York Times as “the Davos of renewable energy”. In the 2010 event in January, major exhibitors who commissioned Pico to create their stands included TAQA, a global leader in the energy sector. Our designers subsequently created a WFES showcase which highlighted TAQA’s status as a leading investor in the worldwide Power Generation, Heat & Water Desalination, Upstream Oil, Gas Pipelines & Services industries. TAQA subsequently credited our expertise as being a key factor in their successful showing at this event. Other energy brands Pico’s design teams assisted at WFES 2010 included Al Arabiya, Emirates Foundation, GE Energy, JCCME, Mitsui, NGK, Siemens and TDIC.
– Abu Dhabi, UAE

Mubadala Increases Stature at Dubai Airshow

A trade exhibit that has managed to hype a city into frenzy was the latest installment of the Dubai International Airshow. Mubadala made sure its representation was more prominent than ever, increasing its stand size 12 times to that of 2007. Much of the company’s success at the 2007 edition was due to the iconic stand delivered by Pico. Mubadala and Pico height­ened their profile with this year’s hospitality chalet – a futuristic space with white finishing, cool lighting and top-of-the-line finishing. Visual art professor Martin M. Pegler selected Mubadala as the Most Innovative Design. “The Mubadala Aerospace does capture the ‘movement of flight’. Without actually entering fully into the exhibit space, the visitor is caught up in the sense of excitement -- the flow -- the sweep of activity yet to be experienced.” Mubadala expressed appreciation and plans to participate at the Singapore Airshow in 2010 with the assistance of Pico. Pico excelled at the Dubai Airshow, which represents many local brands such as Emojet (Emarat), Higher Colleges of Technology (CERT), Offset Program Bureau (Tawasun), Midex Airlines and Jordan Group.“A special thanks to Vina for the hard work she put in to make the Chalet and Stand look as beautiful as it did. We received a lot of compliments. Pico really did an excellent job for us.” Yvette Fernandes from Emarat. – Dubai, UAE

Surviving the Recession at GITEX 2009

Panasonic Marketing Middle East achieved maximum brand exposure through its strategic decision to participate at GITEX 2009 during the recession. The massive 1,000 sq. m. stand executed as full turnkey project by Pico was a prominent factor in attracting media attention. Other industry leaders that relied on Pico’s expertise included FVC, Cisco, Rittal, Datacard, etc just to name a few. “I would like to thank you and the entire Pico team that was involved with our booth.” Dharmendra Parmar, General Manager-Marketing of FVC – Dubai, UAE

Branding and Entertainment Mix it up at Sony Conference

Sony Gulf FZE was bowled over by Pico’s unique entertainment proposal for the 2009 BMP Event. The proposal consisted of a “Sony” mix of branding and entertainment by 15 dancers. Pico planned and executed eight sequenced performances in only 15 days. Catering to a diverse audience, the entertainment programme included five languages such as Hindi, Russian and Arabic. Upon entering the ballroom, guests entered an atmosphere of dramatic lighting and fresh tunes. Dancers engaged the audience with performances peppered with Sony brand props. Event guests were overwhelmingly impressed, naming it the best BMP event they had ever attended. – Dubai, UAE

Three of the Best at Cityscape Dubai

Visitors to this year’s Cityscape Dubai ob­served the after-effects of the global recession. Property companies and real estate developers received very clear signals regarding the market from this long-standing event. Abu Dhabi Tourism, Development and Investment Company (TDIC) is the property developer responsible for many of the ambitious projects in Abu Dhabi. The firm has worked with Pico on similar calibre events to showcase projects to potential investors. TDIC was voted one of the top four stands at Cityscape Dubai by local newspaper Gulf News. Similar accolades were received for Hydra Properties and Mubadala which were also built by Pico. In addition to building three out of the four best exhibitions, Pico assisted Malaysian property developer Iskandar, Al Arabiya, Reality Capitol and Durrat Al Bahrain. Many local companies have expressed interest in working with Pico for Cityscape Abu Dhabi in April 2010. We look forward to working with them! – Dubai, UAE

Iwannagohome Starts Middle East Expansion in Dubai’s Mega Mall

The Singaporean retail brand, iwannagohome, chose the new mega mall in Dubai as their point of expansion in the Middle East market.  Pico was the selected contractor for interior fit out. Pico’s professional team completed this 1,400 sq. ft. project in less than 3 months. With the completion of the first of many to come, Pico is sure to assist iwannagohome for many more projects to come.
- Dubai, UAE

Cheil Worldwide New Home in Dubai

Cheil Communications, the Korean above-the-line creative agency, partnered with Pico for the design concepting and complete interior fit-out of the agency’s new offices. This fast growing company required an environment that communicated the brand’s personality in its new home in Dubai Media City.  Incorporating the company’s corporate colour red, Pico designed a space with a bold look and feel, expressing the agency’s drive and creative energy.
- Dubai, UAE

2nd Annual Chinese Fair Gateway to Middle East Pico pulls together international resources for mega event

Pico was recently appointed official contractor for the 2nd Annual China Sourcing Fair, a role we took up in the inaugural event last year as well. The Fair provides Chinese companies with a gateway to the Middle East, while providing UAE investors with an excellent opportunity to forge partnerships. In a display of its international capabilities, Pico brought together resources and expertise from Pico in China, India and Dubai. Regarded as one of the Middle East’s most successful trade fairs - with 670 exhibitors and visitors lining up outside to enter - Global Sources, the organisers for China Sourcing Fairs worldwide, declared that it intends to re-enlist the services of Pico in Dubai.

 ‘Global Sources are delighted with Pico International’s work at the show’. - Ms Tsai, Assistant Manager of Trade Shows and Community Development - Dubai, UAE